VARG
Ever got confused about which computer to buy or what processor to choose or how much ram you want?
It is rarely possible to find a computer in stores that completely meets all your requirements. So, what do we do when we do not find the computer according to your need? We compromise with our needs or at times we think the product is too costly to buy and we decide to wait for some time. Nowadays a new fashion has started among us, that is to build the computer according to our needs especially gaming computers but do all of us know how to build a computer. Let’s be honest even though there are thousands of videos on the internet regarding how to build a computer but doing it for the first time is something entirely different from the videos and tips. Even if you go tip by tip from the videos but do you have the exact tools that are required for the process and mistakes are also bound to happen.
These mistakes may ruin your entire build and therefore we at VARG are here to help you with building your build
WHAT IS VARG?
These days everyone requires a computer/laptop to complete their daily tasks and especially during this time of pandemic when everything has shifted towards online mode. Students require computers to attend classes and complete their projects, the same way our parents need to attend their official meetings. Also, it is not always about work, is it? After working hard throughout the day, we need to relax and if you come to know that your computer cannot run the newly launched games can be sad or your computer cannot render videos, etc. So, we search for computers that can do everything but it is really hard and expensive to find the right computer for you. Hence we introduce you to VARG.
VARG is one of its kind that will help you in building your computer. We believe that there no other company that will assist you through the process as we will do. VARG will always help you no matter what stage of building the computer you are, whether you are stuck in the starting or in mid or at the end we will be there to assist you. Imagine having a computer that can do you all of your required tasks and do even extra, something that is price efficient and won’t be heavy on your bank accounts to fulfill that dream we present to you VARG. We will take care of all the heavy tasks so that you can just relax and enjoy your new computer.
HOW DOES IT WORK?
VARG has its website as well as an app that will be available on the Play Store as well as Appstore. All you have to do is to make an account on VARG which will be completely free of cost. Once you do that you simply have to select your budget amount first In respect to which we will suggest the best builds according to us. You will also have an option to filter the budget for each component of the computer. If our recommendations will not feel compelling for you then we have an alternative for that as well. You can add the exact specifications of the parts that you want in your computer. We are linked with several retailers who will provide us with the required components at the best prices therefore this way you will have the exact build that you want. On top of that before placing the order to the retailer for the components we will be sending you an invoice that will include the pricing for each component.
So, if you think that you can buy that part for a much lesser price from someplace else then you can do that also. You can provide us with the parts and then according to them we will assemble the entire computer as per your requirements and we will charge you only for assembling. If we were to arrange for all the parts then we will charge you a little extra for that. We will also have a simulator on our website as well as our application which will give you a rough estimate of the performance of your potential computer via a benchmark.
Now comes the part where your computer might run into some problems or a part/component comes out to be faulty. You won’t have to run towards different companies which manufacture those components, we will do that for you. Hence if there is any problem that occurs with your computer, we will be the one fixing it so that you don’t have to run after the companies. We will be giving you our warranty as well which be increased as well but for a little extra cost. We have a 24/7 helpline to assist you anytime. If you are building a computer yourself and undergo an issue which you cannot resolve then we will be there to assist you with that as well, all you have to do for that is to pay a minimum amount for that. The amount will depend upon the number of hours you need the assistance. We can also come to your home so that we can help you in resolving an issue.
If you choose the option to let VARG build the computer then after it is complete, we can deliver it to your doorstep as well.
MARKET DEMAND:
A trend that was already curating all the attention in recent years was to build a custom desktop that meets all your demands and won’t let you down when you need it the most. Especially in this pandemic when everything has to be done from home and when people have a heavy load of responsibilities on their heads, we think VARG will help them to be more creative and don’t worry about what their computer can handle and what it cannot. VARG caters to the need of almost everyone. Every individual wants a desktop that will never let them down. Instead of compromising on some expensive computer that does not tick all the checkboxes of your needs, it would be better to get one that can be customized and can be empathetic.
RELEVANT PRODUCTS IN THE MARKET:
There are several other websites like this but as of now in India, there is no such application that provides the customer with so many facilities and services. The amount of freedom of selection that you can have with VARG cannot be found anywhere else. Therefore, the idea may not be exactly unique but the way this idea will be implemented is different which makes it unique in its own way.
Our dream is to take it a step further and create an interface to help people deal with situations that aren’t easy to deal with. Not only do we want to provide a better and faster solution for your problems but also a friend you can always lean on.
TARGET CUSTOMERS:
Our target customers would be a wide range of people. From children to elder citizens, our mission would be to make our services usable, desirable, and accessible to everyone.
However, our main target would be the newer generation, especially students.
REQUIRED KNOWLEDGE OR EXPERTISE:
Some languages that are required to build an application and website for VARG are as follows:
1. Python
2. Java
3. R
4. C++/C
Apart from this, we will be leasing a medium-size shop to make that as our working space where all the magic will happen.
OUR SOLUTION:
Some of the steps taken to design the application and the website for VARG are as given below:
1. Creating a base interface
2. Trial run to eliminate all errors
3. Releasing a beta version of our application
Then after all these steps are covered, we will be launching our website and application. We will be starting from the NCR region first and then slowly and gradually we will be opening for entire India so that all of our customers can take benefits from our services.
ESTIMATED BUDGET:
· The rough cost of all the tools necessary for building the computer would cost around Rs 14,000–15,000.
· Marketing would cost involved to promote the business would be another Rs 40000–45000
· The cost for buying a domain and creating a website and for publishing our application on Play Store and Appstore will be around Rs 4000
· Leasing a medium-size shop for a year will cost around Rs 50000(monthly)
· Recruiting employees will be around Rs 180000
SERVICE PRICING:
In the starting, we will be giving premium membership for free for the first 3 months.
Premium membership will include:
· Doorstep delivery
· Technician will come to your home and build your computer in front of you
· Extended 6 months warranty
VARG will come in different plans for it to be feasible for different groups. Some of the plans are:
1. The Student Plan: It would offer our services at a discounted price for the newer generation.
2. Monthly/Quarterly/ Yearly Plans: A suitable offer would be made for their loyalty towards our services.
MARKETING PLAN:
After the beta version of the website and application is released and tested, VARG will be available to the customers.
Our marketing strategy would include celebrities and famous people. Our product will be given to a few of them for free as a gift so that they can help endorse our brand.
Secondly, billboard advertisements and flyers will be made and distributed amongst the population.
Lastly, the most important division of advertisement would be through Television ads, YouTube ads, etc. Nothing attracts people more than the compelling products they see online. This enables us to target the newer generation and try to encourage them to use our services.
RISK ANALYSIS:
During the initial stages in the development of the website and application somethings may go wrong. The programming language may take more time or knowledge than expected. There might be a few areas that we are not able to cover with our product or the beta version doesn’t work out well with the customers.
The marketing strategy may not work out as planned and the people might take more time than expected to try our product.
MILESTONE TIMELINE:
